Video and Twitter Campaign #BoostYourLCS Aim To Help Ailing Retailers

Ross Richie CEO BOOM Studios

BOOM! Studios CEO Ross Richie has released a video and begun a social campaign under the hashtag #boostyourLCS urging “fans, freelancers, and my fellow professionals in the comic book community” to visit a comic store and make a purchase.

“I’ve been talking to a lot of comic store owners and they’ve been talking about how difficult the end of last year was commercially for them, and I thought that we could help boost our local comic book stores” 


Richie wasn’t focusing on BOOM! titles, but on any purchase from local stores, suggesting that shoppers buy a trade paperback, or catch up on popular titles, naming offerings from at least five other publishers.

We’ve been hearing that comic sell-throughs have been problematic, as the Big Two comic publishers, Marvel and DC,  increased production and sell-in in November dropped over 4%. A tough start to 2016 is being predicted by some.

Whether the campaign begun by Richie will have tangible results remains to be seen.  By the end of the day, the hashtag seemed to devolve into endless shout-outs to favorite stores, and mixed with posts carrying the #boostyourlocalLCS hashtag, we continued to see the usual casual Tweets from fans describing their latest purchase of graphic novels or manga on Amazon or at chain stores, oblivious to the campaign.  And while those purchases help publishers and creators, they don’t help independent comic store owners, who are engaged in trench warfare against Amazon and chains every day when they open their doors.  But it’s early, and we’ll hope that this admirable campaign has a positive impact on sales and helps bring about a quick turnaround in fortunes for comic stores.

Ross Richie BOOM Twitter

We add our voices to those urging everyone with a stake to make an extra purchase at your local comic store.  If you support — then by all means, tweet this article (you can follow us on Twitter @MasksAndCapes) and share it on Facebook — use the hashtag #boostyourlocalLCS …. but more importantly visit your LCS and buy something!  

Here’s a great resource to find comic book shops near you: Comic Shop Locator

What’s your thoughts on the role of local comic book stores? Do they matter or is Amazon and the internet sufficient for you as a comic book reader? Share your thoughts below: