Raunchy Trailer and Raunchy Panel – Pretty Much Nailed Deadpool
The full-length trailer shown in Hall H was more of the same, opening with a somber tone as Ryan Reynolds‘ Wade Wilson faces a cancer diagnosis with an appropriately dramatic, slow-pan response filled with mysterious figures offering him the chance to live — something that felt not unlike the tone of Marvel’s first Ant-Man trailer, right up to when Reynolds starts demanding that no one give him a green, animated costume.
It’s another sign that the R-rated movie Deadpool isn’t just the fourth wall-breaking character comic fans recognize; he’s someone who’ll make the same comments and demands of the movie that fans will.
That continues throughout the rest of the trailer — Reynolds pointing out Deadpool creator Rob Liefeld in a cameo appearance (just before Stan Lee fulfills his cameo potential as a strip club DJ, playing with the veteran creator’s cuddly public image in the way that fans will likely enjoy), or responding to learning Negasonic Teenage Warhead’s name by breaking character to tell her how cool it is. And, to be fair, it is.
It’s a movie that feels like the next generation of the metatextual referentiality that’s made Marvel Studios’ offerings so successful with fans — and been shared on social media by fans countless times following release.
Now, instead of Easter eggs, we have a movie that will openly talk about the things created just to thrill the faithful, pointing them out and saying Yes, we get it too, we’re just like you.
With an attitude like that, it’s unsurprising that the Hall H audience demanded a second screening by stamping its collective feet and chanting. The real question is whether non-Comic-Con audiences will react in the same way.